Green coffee beans have a long shelf life similar to dried pasta or canned food. Roasted coffee can be thought of as similar to prepared food. You wouldn't want to eat food prepared by a restaurant two weeks ago and warmed over. Likewise, we believe that coffee should be roasted right before it makes its way to a home or shop.
The aroma and fresh flavor of just-roasted coffee has previously been reserved for those fanatical enough to roast their own coffee at home. Even most roast shops and cafes that roast in house tend to inventory roasted beans. No amount of plastic/foil barrier, valves, vacuum packing or impulse sealing will stop that coffee from losing it's life.
There is a large international coffee shop chain that roasts very dark because the carbony extra dark roast flavors cover up the loss of freshness that occurs on the journey from the centralized roasting facility to the shop shelf or cup. Often the coffee smells good upon opening a new bag, but the loss of freshness seems to accelerate at light speed thereafter.
We are small enough and idealistic enough to believe that there is a market for higher quality coffee, roasted to order and delivered to your door. With low overhead and modest profit margins, we can offer a better product at a price comparable to other available specialty coffees. We aim to bring the metropolitan luxury of a neighborhood coffee roaster to the people of Central Illinois.
www.brokentreecoffee.com
The aroma and fresh flavor of just-roasted coffee has previously been reserved for those fanatical enough to roast their own coffee at home. Even most roast shops and cafes that roast in house tend to inventory roasted beans. No amount of plastic/foil barrier, valves, vacuum packing or impulse sealing will stop that coffee from losing it's life.
There is a large international coffee shop chain that roasts very dark because the carbony extra dark roast flavors cover up the loss of freshness that occurs on the journey from the centralized roasting facility to the shop shelf or cup. Often the coffee smells good upon opening a new bag, but the loss of freshness seems to accelerate at light speed thereafter.
We are small enough and idealistic enough to believe that there is a market for higher quality coffee, roasted to order and delivered to your door. With low overhead and modest profit margins, we can offer a better product at a price comparable to other available specialty coffees. We aim to bring the metropolitan luxury of a neighborhood coffee roaster to the people of Central Illinois.
www.brokentreecoffee.com
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